Conceived as a ruled based production of contemporary photography, the series “In der Ferne” follows a prescription to create every single image. The lighting and framing were held consistent across the series and each model was instructed at the beginning to look far away dreamily. While the cohesion of the formal aspects was easy to achieve, “looking far away dreamily” often resulted in model laughing or being uncomfortable or simply not knowing what to do. Just as David Mamet describes in his book On Film Directing, such instructions rarely work. I needed to develop more tangible set of instructions in order to achieve consistency. So I pointed to them an exact spot on the wall and ask them to imagine what is behind it, behind the building, behind the block. While they were busy getting behind the block, I press the release button and complete the last rule in the prescription.